Government support of digital new media – PWC report

PriceWaterhouseCoopers (Canada), Big Table of Digital Media and Animation Incentives 2009 shows that provinces other than Alberta provide some form of tax relief to investors in digital media companies. Where’s the Alberta Advantage here?

A quote from the Big Table:

“As digital migration accelerates, digital spending will remain the entertainment and media industry’s main engine of growth throughout the next five years, making further major inroads into all segments and claiming a rising share of overall industry revenues. As a result, digital spending in Canada will rise from 20% of total industry revenues in 2008 to 32% in 2013.

Advertising is currently in broad decline, with global ad spend projected to continue below its 2008 levels in 2013. In Canada, the Internet advertising (wired and mobile) is expected to achieve an 8.6% compound annual growth rate over the period 2009 to 2013. The mobile advertising segment is expected to accelerate even more quickly than wired Internet advertising, driven by the expansion in the mobile access subscriber base, reaching 34% compound annual growth by 2013.

Thanks to Digital Alberta for the link to the PWC’s Big Table.

The good news is that even with a decline in the economy and advertising industry in particular, internet advertising is increasing. The not so good news (at least from how I read the Big Table) is that the Province of Alberta does not provide tax incentives to investors in digital media initiatives. Since I’m not a tax accountant I could easily be missing any information that’s available in regards to this topic.

If anyone knows what the Government of Alberta is doing to support or encourage growth in this industry – let me know!



Nova Media

Strategic Online Marketing



Advanced Systems

Corporate Computer and Network Specialists

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