In previous posts we have talked about net neutrality and how it affects our freedom on the internet. What does net neutrality mean to you if you use the internet to advertise, market or otherwise promote your business? A quote from the Canadian site “Save Our Net” . . . What is net neutrality? …Put […]Read more "Net neutrality and your business"
Trade shows and conferences are exciting to attend. Lots of people to talk to. So many things to look at. New ideas to grasp and evaluate. If you host a conference or promote a show are you using new media to attract attendees, market the event and enhance the experience of those that do attend? […]Read more "New media and live events: before, during and after the show"
Breaking news! Big surprise! (sorry about the sarcasm! – well, not really!) According to this report from eMarketer, print advertising is down and digital platforms (read: internet) are growing! There are many notable quotes from the article but here are my favourites: For example, Barclays Capital predicted in its “Internet Data Book July 2009” that […]Read more "Digital advertising up – print ads down:eMarketer report"
PriceWaterhouseCoopers (Canada), Big Table of Digital Media and Animation Incentives 2009 shows that provinces other than Alberta provide some form of tax relief to investors in digital media companies. Where’s the Alberta Advantage here? A quote from the Big Table: “As digital migration accelerates, digital spending will remain the entertainment and media industry’s main engine […]Read more "Government support of digital new media – PWC report"
A recent report from eMarketer forecasts extreme audience growth for podcasts. eMarketer projects that US podcast audience growth will continue at least through 2013 when there will be 37.6 million people who download podcasts monthly, more than double the 2008 figure of 17.4 million. As a percentage of Internet users, podcast downloaders are expected to […]Read more "Podcasting into the mainstream: extreme audience growth expected"
According to a report from Borrel Associates, 20% of the advertising dollars spent on social networks such as Facebook and Myspace, comes from local businesses. Although not a huge number it does say a lot about the reach that these sites can have for a small business with limited ad budgets. We don’t have numbers […]Read more "Local advertising on social networks grows"
Jeremiah Owyang posted the following models on how companies let employees participate in the social web. This doesn’t mean accessing social media or networking on corporate computers for personal reasons but how they are allowed to represent the company using social web tools. Which one does your company use? The Five Ways Companies Let Employees […]Read more "How some companies let employees participate in social web"