Net neutrality and your business

In previous posts we have talked about net neutrality and how it affects our freedom on the internet. What does net neutrality mean to you if you use the internet to advertise, market or otherwise promote your business? A quote from the Canadian site “Save Our Net” . . . What is net neutrality? …Put […]

New media and live events: before, during and after the show

Trade shows and conferences are exciting to attend. Lots of people to talk to. So many things to look at. New ideas to grasp and evaluate. If you host a conference or promote a show are you using new media to attract attendees, market the event and enhance the experience of those that do attend? […]

Digital advertising up – print ads down:eMarketer report

Breaking news! Big surprise! (sorry about the sarcasm! – well, not really!) According to this report from eMarketer, print advertising is down and digital platforms (read: internet) are growing! There are many notable quotes from the article but here are my favourites: For example, Barclays Capital predicted in its “Internet Data Book July 2009” that […]

Government support of digital new media – PWC report

PriceWaterhouseCoopers (Canada), Big Table of Digital Media and Animation Incentives 2009 shows that provinces other than Alberta provide some form of tax relief to investors in digital media companies. Where’s the Alberta Advantage here? A quote from the Big Table: “As digital migration accelerates, digital spending will remain the entertainment and media industry’s main engine […]

Podcasting into the mainstream: extreme audience growth expected

A recent report from eMarketer forecasts extreme audience growth for podcasts. eMarketer projects that US podcast audience growth will continue at least through 2013 when there will be 37.6 million people who download podcasts monthly, more than double the 2008 figure of 17.4 million. As a percentage of Internet users, podcast downloaders are expected to […]