A small business owner mentioned to me that they didn’t think their target market were big on using the web for shopping or research into products or services. They felt that the older demographic that they market to didn’t use the web that much. The “older” group they referred to were the boomers aged 45 […]Read more "You might not use the web but they do – know your market"
This article on the demise of a university campus broadcast radio station in Waterloo, Ontario got me thinking about the state of campus radio in general and in Alberta in particular. University or college stations have a certain freedom that commercial radio stations don’ t have and may never have. The station mentioned in the […]Read more "Campus radio"
Job numbers are still weak but for those employers who are looking for staff, social media, social networking and tools like Twitter are providing alternatives to traditional job boards, newspaper ads and headhunters. This article from the Globe and Mail talks about this new trend – Employers sidestep recruiters to tap social media. Why? This […]Read more "Employee recruitment and social media"
Twitter.com is okay but there are times when managing all those comin’s and goin’s can be overwhelming. We use Tweetdeck on the PC and it works well in letting us follow others, update our tweets and keep up with search tags. Social media links . . . Facebook and Myspace updates are viewable in […]Read more "Twitter clients – we use Tweetdeck"
Our local TV station – CHCA-TV faded to black at the end of August this year. Even though some folks felt that it stopped being a local station when Global made it a re-broadcaster of the E! network, it still provided some coverage of local news and events. Now there is nothing. In our house […]Read more "Loss of local TV – feel the pain"