Here is an example of a podcast which contributed to increased sales. Forrester’s Groundswell award winner for B2C Talking was Lion Brand Yarn Blog and Podcast / Converseon. According to Forrester: …Lion Brand Yarn created a biweekly podcast that generated 15,000 to 20,00 downloads… …Those who visited the company’s social media were 41% more likely […]Read more "Podcasting in action – Groundswell Awards and Lion Brand Yarn"
PriceWaterhouseCoopers (Canada), Big Table of Digital Media and Animation Incentives 2009 shows that provinces other than Alberta provide some form of tax relief to investors in digital media companies. Where’s the Alberta Advantage here? A quote from the Big Table: “As digital migration accelerates, digital spending will remain the entertainment and media industry’s main engine […]Read more "Government support of digital new media – PWC report"
Milton Bradley-Hasbro’s Monopoly is a great game but for some large (or even small) businesses it’s a way of life. Competition is good. It’s good for the consumer to have many choices and options – unless it is just the same content with a different wrapper. It’s good for business since it encourages innovation and […]Read more "Competition is part of our capitalist system – so are monopolies"
While reading through a Mashable article on How Community Arts Organizations are Using Social Media it occurred to me that it makes sense – in terms of reach to the community and economic realities – for any community arts group, no matter how big or small to make use of social media. A few weeks ago […]Read more "Community arts organizations should use social media"
Thanks to Sean Joyner (aka http://www.twitter.com/seanjay) for the great article in VUE magazine. Sean is an Alberta podcaster and new media guy who interviewed me to gather some insight into the BusinessLink seminar on Blogs, Podcasting and Online Syndication. It turns out that Sean and I met at a PODCalgary meetup last year. I remember […]Read more "Interviewed by Sean Joyner – VUE magazine"
My blog in the local paper – Red Deer Advocate – has gotten some traffic following a recent post on the future of our local TV station. We were even on the front-page (below the fold) on Saturday’s paper. Kinda cool . . . but what really matters is the reaction to the topic. It’s […]Read more "Follow-up to local TV post"
Walter Schwabe, a social media strategist in Edmonton has put out a challenge to the global online web community through a Facebook group to promote donations to local food-banks. The goal is to post one million photos of one million food-bank donations before the end of 2009. Go to http://www.facebook.com/ and search for “fusedlogic Food […]Read more "Facebook Foodbank challenge"