Podcasting in action – Groundswell Awards and Lion Brand Yarn

Here is an example of a podcast which contributed to increased sales. Forrester’s Groundswell award winner for B2C Talking was Lion Brand Yarn Blog and Podcast / Converseon. According to Forrester: …Lion Brand Yarn created a biweekly podcast that generated 15,000 to 20,00 downloads… …Those who visited the company’s social media were 41% more likely […]

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Government support of digital new media – PWC report

PriceWaterhouseCoopers (Canada), Big Table of Digital Media and Animation Incentives 2009 shows that provinces other than Alberta provide some form of tax relief to investors in digital media companies. Where’s the Alberta Advantage here? A quote from the Big Table: “As digital migration accelerates, digital spending will remain the entertainment and media industry’s main engine […]

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Follow-up to local TV post

My blog in the local paper – Red Deer Advocate – has gotten some traffic following a recent post on the future of our local TV station. We were even on the front-page (below the fold) on Saturday’s paper. Kinda cool . . . but what really matters is the reaction to the topic. It’s […]

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