Podcast Audience Demographics…compiled from eMarketer articles and blog postings
Ever since podcasting was introduced, the question has been the same:
Will anyone listen?
The answer is definitely “Yes.”
eMarketer estimates that the total US podcast audience reached 18.5 million in 2007. Furthermore, that audience will increase by 251% to 65 million in 2012. And of those listeners, 25 million will be “active” users who tune in at least once a week……download the PDF file for more of this white paper.
Making the case for PODcasting…how you can use this new media to market your products and services to the large and diverse audience on the new web.
Podcasting is part of the new social media that is sweeping the online marketing landscape. It’s all about communicating with a new audience using a new media and engaging them on their turf. Blogs, podcasts, video and social networking sites are becoming the new way to talk to prospects and customers…download the PDF file for more of this white paper.