Live Event Videos – Business Case: Marketing & Branding

Client: Olds Community TV & Olds Grizzlys AJHL Hockey Team

Business Goal: Produce content for local TV channel & build awareness and support for local sports team

Based on feedback from the community it was decided to broadcast the local Junior A hockey team’s home games. The team was interested in increasing awareness of the team and support of their branding efforts. Another goal was to increase ticket sales by sharing the game night experience with the local viewers.

BRASSmedia Canada’s Solution

We record the games live in partnership with the local radio station, who provide the audio play-by-play commentary. The game recordings are then broadcast on the local community TV channel at a later date but before FullSizeRenderthe next home game.


The game play makes use of three cameras to capture the action. Instant replays are provided following an important play such as a goal. FullSizeRender_1Graphics include game openers, scoreboard and advertising cards via a split screen view. The rebroadcast version includes game night interviews with players, coaches and volunteers involved with the local team.


The live video feed is sent to the venue ‘jumbo-tron’ video panel forFullSizeRender game-play and replays. The video stream is also provided to ‘FastHockey’, which is a subscriber based live web-stream service used by the Alberta Junior Hockey League.




BRASSmedia Canada

phone: 403 896-4956


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