Employee recruitment and social media

Job numbers are still weak but for those employers who are looking for staff, social media, social networking and tools like Twitter are providing alternatives to traditional job boards, newspaper ads and headhunters. This article from the Globe and Mail talks about this new trend – Employers sidestep recruiters to tap social media. Why? This […]

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Podcasting in action – Groundswell Awards and Lion Brand Yarn

Here is an example of a podcast which contributed to increased sales. Forrester’s Groundswell award winner for B2C Talking was Lion Brand Yarn Blog and Podcast / Converseon. According to Forrester: …Lion Brand Yarn created a biweekly podcast that generated 15,000 to 20,00 downloads… …Those who visited the company’s social media were 41% more likely […]

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