A small business owner mentioned to me that they didn’t think their target market were big on using the web for shopping or research into products or services. They felt that the older demographic that they market to didn’t use the web that much. The “older” group they referred to were the boomers aged 45 […]Read more "You might not use the web but they do – know your market"
Here is our latest video for A Better World Canada . . . Dean _Sponsors_________________________________________ Nova Media Strategic Online Marketing _________________________________________________ Advanced Systems Corporate Computer and Network SpecialistsRead more "A Better World Canada video – Eric’s Kenya trip"
We had posted about setting up a TV studio in your basement ala Leo Laporte a few months back and it has received a few hits from folks out there. This past weekend we brought our setup online and broadcast/webcast our first live show for Radio Free Red Deer – independent music from the heart […]Read more "TV studio in your basement – update"
This article on the demise of a university campus broadcast radio station in Waterloo, Ontario got me thinking about the state of campus radio in general and in Alberta in particular. University or college stations have a certain freedom that commercial radio stations don’ t have and may never have. The station mentioned in the […]Read more "Campus radio"
Here is our latest video for A Better World Canada . . . Dean _Thanks to Our Sponsors_________________________________________ Nova Media Strategic Online Marketing _________________________________________________ Advanced Systems Corporate Computer and Network SpecialistsRead more "New video for A Better World Canada"
Our local TV station – CHCA-TV faded to black at the end of August this year. Even though some folks felt that it stopped being a local station when Global made it a re-broadcaster of the E! network, it still provided some coverage of local news and events. Now there is nothing. In our house […]Read more "Loss of local TV – feel the pain"
Here is an example of a podcast which contributed to increased sales. Forrester’s Groundswell award winner for B2C Talking was Lion Brand Yarn Blog and Podcast / Converseon. According to Forrester: …Lion Brand Yarn created a biweekly podcast that generated 15,000 to 20,00 downloads… …Those who visited the company’s social media were 41% more likely […]Read more "Podcasting in action – Groundswell Awards and Lion Brand Yarn"