You might not use the web but they do – know your market

A small business owner mentioned to me that they didn’t think their target market were big on using the web for shopping or research into products or services. They felt that the older demographic that they market to didn’t use the web that much. The “older” group they referred to were the boomers aged 45 […]

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Campus radio

This article on the demise of a university campus broadcast radio station in Waterloo, Ontario got me thinking about the state of campus radio in general and in Alberta in particular. University or college stations have a certain freedom that commercial radio stations don’ t have and may never have. The station mentioned in the […]

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