How to make web video work

According to many sources, web based video is hot and getting hotter. But that doesn’t mean that all videos will be successful in making an impression and grab the viewers attention. While watching a web video this morning it occurred to me that some videos are a waste of time and have very little impact. A talking head tells me a lot but shows me nothing. If you’re thinking of hosting a video on your web site, please make it worthwhile to watch. Other wise just make it an audio presentation and save on hosting and bandwidth costs.

So what makes a video powerful? Show something that can only be seen to be believed. It needs to be visually interesting. Supplement the audio topics with related visuals. It needs to make your audience want to watch for fear of missing something if they don’t. Show me your product in action. Show me how your service will change my life for the better. Even charts and graphs have more power than a talking head, in getting the message across.

When you produce your web video, watch it without audio. Does it still tell your story and get your point across? If not, then maybe re-shoot or turn it into an audio only spot.

Dean

_Sponsors_________________________________________

Nova Media

Strategic Online Marketing

novamedia-logo-april-2008

_________________________________________________

Advanced Systems

Corporate Computer and Network Specialists

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s