The City of Red Deer released the latest census report on July 2, 2010 with the full report available on their website next week. The general take on Red Deer is that it is a young city and growing. The average age is pegged at 34 years of age with a fairly even split between […]Read more "Red Deer is ready for social media"
A small business owner mentioned to me that they didn’t think their target market were big on using the web for shopping or research into products or services. They felt that the older demographic that they market to didn’t use the web that much. The “older” group they referred to were the boomers aged 45 […]Read more "You might not use the web but they do – know your market"
Here is an example of a podcast which contributed to increased sales. Forrester’s Groundswell award winner for B2C Talking was Lion Brand Yarn Blog and Podcast / Converseon. According to Forrester: …Lion Brand Yarn created a biweekly podcast that generated 15,000 to 20,00 downloads… …Those who visited the company’s social media were 41% more likely […]Read more "Podcasting in action – Groundswell Awards and Lion Brand Yarn"
In previous posts we have talked about net neutrality and how it affects our freedom on the internet. What does net neutrality mean to you if you use the internet to advertise, market or otherwise promote your business? A quote from the Canadian site “Save Our Net” . . . What is net neutrality? …Put […]Read more "Net neutrality and your business"
Trade shows and conferences are exciting to attend. Lots of people to talk to. So many things to look at. New ideas to grasp and evaluate. If you host a conference or promote a show are you using new media to attract attendees, market the event and enhance the experience of those that do attend? […]Read more "New media and live events: before, during and after the show"
Net neutrality not only gives you freedom of speech but also freedom to hear. Or read…or watch…or share points of view…or innovate. For a good explanation on what net neutrality is, check out these sites: Save Our Net (Canadian) Save the Internet (US). Net neutrality is also a hot topic in Europe and Asia. Not […]Read more "Net neutrality: freedom of speech and freedom to hear"
According to many sources, web based video is hot and getting hotter. But that doesn’t mean that all videos will be successful in making an impression and grab the viewers attention. While watching a web video this morning it occurred to me that some videos are a waste of time and have very little impact. […]Read more "How to make web video work"