Podcasting in action – Groundswell Awards and Lion Brand Yarn

Here is an example of a podcast which contributed to increased sales. Forrester’s Groundswell award winner for B2C Talking was Lion Brand Yarn Blog and Podcast / Converseon. According to Forrester: …Lion Brand Yarn created a biweekly podcast that generated 15,000 to 20,00 downloads… …Those who visited the company’s social media were 41% more likely […]

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How to make web video work

According to many sources, web based video is hot and getting hotter. But that doesn’t mean that all videos will be successful in making an impression and grab the viewers attention. While watching a web video this morning it occurred to me that some videos are a waste of time and have very little impact. […]

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