Campus radio

This article on the demise of a university campus broadcast radio station in Waterloo, Ontario got me thinking about the state of campus radio in general and in Alberta in particular. University or college stations have a certain freedom that commercial radio stations don’ t have and may never have. The station mentioned in the […]

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Podcasting in action – Groundswell Awards and Lion Brand Yarn

Here is an example of a podcast which contributed to increased sales. Forrester’s Groundswell award winner for B2C Talking was Lion Brand Yarn Blog and Podcast / Converseon. According to Forrester: …Lion Brand Yarn created a biweekly podcast that generated 15,000 to 20,00 downloads… …Those who visited the company’s social media were 41% more likely […]

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