A small business owner mentioned to me that they didn’t think their target market were big on using the web for shopping or research into products or services. They felt that the older demographic that they market to didn’t use the web that much. The “older” group they referred to were the boomers aged 45 […]Read more "You might not use the web but they do – know your market"
Breaking news! Big surprise! (sorry about the sarcasm! – well, not really!) According to this report from eMarketer, print advertising is down and digital platforms (read: internet) are growing! There are many notable quotes from the article but here are my favourites: For example, Barclays Capital predicted in its “Internet Data Book July 2009” that […]Read more "Digital advertising up – print ads down:eMarketer report"
Ads placed in podcasts are seven times more effective than television in creating responsive action from audiences according to a report from Podtrac and TNS. The same study identified that podcast ads have three times the recall of online video. Very impressive! The ad format types used in podcasts are typically: embedded 15 second and […]Read more "Ads in podcasts more effective than television"
YouTube is unveiling a new service – News Near You – featuring news related videos from your local area. Cool. Although not a sole source provider for local news and certainly not a competitor for a good local TV station it may help to keep us updated on local news and events. The catch is […]Read more "Local news near you – from YouTube"
Next week, MicroSoft will launch a WebTV service playing episodic shows in the UK. Destined to go head to head with other such services there are no plans to rebroadcast current shows or full length movies. Why would MS want to get into the online TV content/re-broadcast business? Here’s a quote from the the Web […]Read more "Microsoft to launch WebTV in the UK"
According to a report from Borrel Associates, 20% of the advertising dollars spent on social networks such as Facebook and Myspace, comes from local businesses. Although not a huge number it does say a lot about the reach that these sites can have for a small business with limited ad budgets. We don’t have numbers […]Read more "Local advertising on social networks grows"
There was a time when going viral was a bad thing. A virus spreads quickly and makes people sick. These days with the web, social networking and social media, going viral is a good thing. It still spreads quickly but usually doesn’t make people sick. Although there are some videos that may. Going viral is […]Read more "Going viral – on the web it’s a good thing"