According to a report from Borrel Associates, 20% of the advertising dollars spent on social networks such as Facebook and Myspace, comes from local businesses. Although not a huge number it does say a lot about the reach that these sites can have for a small business with limited ad budgets. We don’t have numbers […]Read more "Local advertising on social networks grows"
There was a time when going viral was a bad thing. A virus spreads quickly and makes people sick. These days with the web, social networking and social media, going viral is a good thing. It still spreads quickly but usually doesn’t make people sick. Although there are some videos that may. Going viral is […]Read more "Going viral – on the web it’s a good thing"
Canwest Global has announced that they are planning to sell or close(?) their secondary network in response to the financial pressure they are currently facing. This secondary network includes five TV stations across Canada. One of these stations is CHCA-TV, which was started up in 1957 by G. A. Fred Bartley, and is our local Red Deer station. For […]Read more "Can or will or should local TV station be saved?"
Santa isn’t the only one making a list this time of year. Many people who have lost their job or are facing job cuts are looking at their household budgets for ways to reduce expenses. Many things that are non-essential will be eliminated but what about internet access? In our connected world, web access has become […]Read more "Budget cuts and internet services"
Social media will change your business. This is a long article (9 pages) in Business Week, but it’s worth the read. In summary: (quoted from the article), “Ideas circulate as fast as scandal. ….While you may be putting it off, you can bet that your competitors are exploring ways to harvest new ideas from […]Read more "Social networking for B2B and B2C"