Net neutrality not only gives you freedom of speech but also freedom to hear. Or read…or watch…or share points of view…or innovate. For a good explanation on what net neutrality is, check out these sites: Save Our Net (Canadian) Save the Internet (US). Net neutrality is also a hot topic in Europe and Asia. Not […]Read more "Net neutrality: freedom of speech and freedom to hear"
According to many sources, web based video is hot and getting hotter. But that doesn’t mean that all videos will be successful in making an impression and grab the viewers attention. While watching a web video this morning it occurred to me that some videos are a waste of time and have very little impact. […]Read more "How to make web video work"
Does this article in the Guardian from the U.K., indicate what we can expect in the near future for Canada? Internet advertising spending has surpassed TV advertising – 23.5% vs 21.9% of total ad dollars spent. The numbers in the article for web video advertising were astonishing – it grew by 300% year on year. […]Read more "Internet ads overtake TV in the UK"
Breaking news! Big surprise! (sorry about the sarcasm! – well, not really!) According to this report from eMarketer, print advertising is down and digital platforms (read: internet) are growing! There are many notable quotes from the article but here are my favourites: For example, Barclays Capital predicted in its “Internet Data Book July 2009” that […]Read more "Digital advertising up – print ads down:eMarketer report"
A recent report from eMarketer forecasts extreme audience growth for podcasts. eMarketer projects that US podcast audience growth will continue at least through 2013 when there will be 37.6 million people who download podcasts monthly, more than double the 2008 figure of 17.4 million. As a percentage of Internet users, podcast downloaders are expected to […]Read more "Podcasting into the mainstream: extreme audience growth expected"