Does this article in the Guardian from the U.K., indicate what we can expect in the near future for Canada? Internet advertising spending has surpassed TV advertising – 23.5% vs 21.9% of total ad dollars spent. The numbers in the article for web video advertising were astonishing – it grew by 300% year on year. […]Read more "Internet ads overtake TV in the UK"
Breaking news! Big surprise! (sorry about the sarcasm! – well, not really!) According to this report from eMarketer, print advertising is down and digital platforms (read: internet) are growing! There are many notable quotes from the article but here are my favourites: For example, Barclays Capital predicted in its “Internet Data Book July 2009” that […]Read more "Digital advertising up – print ads down:eMarketer report"
A recent report from eMarketer forecasts extreme audience growth for podcasts. eMarketer projects that US podcast audience growth will continue at least through 2013 when there will be 37.6 million people who download podcasts monthly, more than double the 2008 figure of 17.4 million. As a percentage of Internet users, podcast downloaders are expected to […]Read more "Podcasting into the mainstream: extreme audience growth expected"
It has been proclaimed that web based video will replace broadcast TV in the next decade. But will it? There are many different ways in which web video and traditional TV are merging. They range from: Broadcast TV via the internet, AKA IPTV (internet protocol television). Used as a transport medium just like free air, […]Read more "Current state of web video – more than goofy homemade videos"
It’s funny how life has little moments that seem coincidental or accidental but have great value in learning what’s going on in the world around us. Serendipity I think it’s called. This morning I watched a show on TV that I don’t normally view, 100 Huntley Street – an evangelical religious broadcast – which follows the […]Read more "100 Huntley Street on YouTube – a new form of televangelism"
Here is the slide deck from the Business Link seminar on Blogs, Podcasts and Online Syndication presented back in February and March 2009. Thanks to the folks at the Edmonton Business Link for their permission in allowing us to share this information. BTW: some of the original slides have been removed for file size consideration. […]Read more "Business Link Seminar Slide Deck"
Who manages your online presence? Things like your website, blog updates, podcasts, Facebook group, what others say about you out on the web, sends out Tweets on Twitter and the list can go on and on. Do you have someone who has a full-time job doing this or is it a task included in someones job […]Read more "Online community manager – a real job?"