I don’t know why but I have an uncontrollable urge to follow this campaign along with thousands of others. I’m an abstainer so it’s not for the beer. Maybe it’s because the Kokanee Ranger is a Canadian pop icon along with Joe – I Am Canadian! Here’s a page on Facebook – Save the Kokanee Ranger! Swag, save the […]
Read more "More Save the Ranger"Thanks to IT World Canada for linking to this item from AIIM – the enterprise content management association … Enterprise 2.0 – What’s The Real Story! The headline from IT World Canada reads: Enterprise 2.0 report: IT managers take back seat. Read the article to get their take on the report from AIIM – but […]
Read more "AIIM report on Enterprise 2.0"Here’s a company who have it figured out . . . Kokanee Beer (from Canada) are running a campaign that ties TV with Web 2.0. Here’s the web site Ranger – Live or Die. I’ll let you check it out for yourself – no spoilers here! Kokanee brewery is a company which has used a […]
Read more "Kokanee Ranger – a great campaign"Podcast Audience Demographics…compiled from eMarketer articles and blog postings Ever since podcasting was introduced, the question has been the same: Will anyone listen? The answer is definitely “Yes.” eMarketer estimates that the total US podcast audience reached 18.5 million in 2007. Furthermore, that audience will increase by 251% to 65 million in 2012. And of […]
Read more "White Paper – Podcast Audience Demographics"Are you working with an assigned marketing budget? You would still like to give podcasting and blogging a try but might not be able to find ‘new’ money to fund the venture? Why not reallocate some of the funds earmarked for your more traditional media marketing and advertising into podcasting and blogging? Podcasting is a new media […]
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