I don’t know why but I have an uncontrollable urge to follow this campaign along with thousands of others. I’m an abstainer so it’s not for the beer. Maybe it’s because the Kokanee Ranger is a Canadian pop icon along with Joe – I Am Canadian!
Here’s a page on Facebook – Save the Kokanee Ranger! Swag, save the Ranger kits, user submitted videos! It’s great!
If there’s more social media stuff going on out there about the Kokanee Ranger let me know.
Thanks to Mike who provided this info as a comment in my blog post “Kokanee Ranger a great campaign“, on who was behind the campaign – ‘Kokanee campaign was created by Grip Limited. Toronto agency.’
Dean