Podcast Audience Demographics…compiled from eMarketer articles and blog postings
Ever since podcasting was introduced, the question has been the same:
Will anyone listen?
The answer is definitely “Yes.”
eMarketer estimates that the total US podcast audience reached 18.5 million in 2007. Furthermore, that audience will increase by 251% to 65 million in 2012. And of those listeners, 25 million will be “active” users who tune in at least once a week……download the PDF file for more of this white paper.