If you’re a small company thinking about adopting a social media campaign but dismiss it (or your executive dismiss it) as being something for just the big multinationals . . . think about it this way: social media adoption has nothing to do with the ‘advertiser’ and everything to do with the ‘marketplace’. Your customers (prospective and current) are adopting social media so they are the ones driving it. If you want to connect to them you will need to take some steps into social media. If you don’t, the people in your market will be engaged by the companies that are using social media as a marketing tool and will forget all about you.
Small scale social media campaigns tailored for the small to medium enterprise to help them connect with this new grassroots adoption of online marketing are possible. And affordable.