If you’re a small company thinking about adopting a social media campaign but dismiss it (or your executive dismiss it) as being something for just the big multinationals . . . think about it this way: social media adoption has nothing to do with the ‘advertiser’ and everything to do with the ‘marketplace’. Your customers […]Read more "Audience drives social media programs"
According to numbers released in April by Podtrac, a leading network of podcasts and TNS, a global market research company, podcasts and online video show ads are three times more effective than traditional online ads. Wait – there’s more! Compared with industry benchmarks of 21% for streaming video and 10% for television, unaided ad awareness […]Read more "Podcast advertising works"