Meatball Sundae

Thanks to the folks at SAP and MyVenture pad for my complimentary copy of Seth Godin’s Meatball Sundae. This was my reward for attending a webinar they sponsored called ‘Using Social Media to Grow Your Business’. It was a very informative webinar and the book was an added bonus. I haven’t finished reading it yet so I haven’t much to report on. From what I’ve seen so far Meatball Sundae is a perspective of what products benefit from being marketed into the Web 2.0 and how the new social media and network marketing applied to old companies dosen’t work. It’s like adding whip cream to meatballs – they just don’t go together.

Dean Owen

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