Jay Conrad Levinson’s book Guerrilla Marketing describes podcasting this way:
“One of the most promissing new guerilla marketing weapons is Internet radio, consisting of podcasting and nanocasting.”
“…this form of radio is a very low cost way to reach a global audience, build credibility, build brand awareness, find new customers and market your products and services.”
He also talks more about online marketing, blogs and podcasting in various points in the book.
If you haven’t read the book yet, check it out. It gives great insite into marketing for a small business. We are using some of the techniques and strategies suggested in the book and on their web site.