Podcasting in action – Groundswell Awards and Lion Brand Yarn

Here is an example of a podcast which contributed to increased sales. Forrester’s Groundswell award winner for B2C Talking was Lion Brand Yarn Blog and Podcast / Converseon. According to Forrester: …Lion Brand Yarn created a biweekly podcast that generated 15,000 to 20,00 downloads… …Those who visited the company’s social media were 41% more likely […]

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Podcasts we’re listening to

There are lots of podcasts out there and we went looking for new ones to listen to just the other day. Here are some of the ones we’re subscribing to via iTunes. For the podcasts without an iTunes Store address we use Google Reader. Banff Lake Louise Tourism – Short, 2 to 3 minutes per […]

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Podcasts we’re listening to

Every once in awhile I like to search for new podcasts to listen to . . . I still have my favourites but it’s important to check out what new stuff is out there in case I might be missing something. Here’s what we are listening to now: Favourites (long-time & regular listening): No Agenda […]

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A podcast by any other name . . .

Someone recently told me that they saw a news item about a local organization podcasting. I checked it out and they weren’t. Instead they were streaming video from their web site. Big difference! Needless to say I was a little disappointed. Since words like social networking, Web 2.0 and podcasting are so new it’s to be expected […]

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