How some companies let employees participate in social web
July 16, 2009
Jeremiah Owyang posted the following models on how companies let employees participate in the social web. This doesn’t mean accessing social media or networking on corporate computers for personal reasons but how they are allowed to represent the company using social web tools. Which one does your company use?
The Five Ways Companies Let Employees Participate in the Social Web
Type One: We Have No Clue
Type Two: Shut it Down
Type Three: The Corporate Representative
Type Four: Common Employees Blessed For Social
Type Five: Everyone Is Encouraged To Be Involved
“…While many companies may select the first or second model in the next few years, in the long run –as Generation Y enters into the workforce, it’s undeniable that the third model where everyone is a participant of some form is most likely.”
Dean
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Entry Filed under: 2. BRASSmedia, enterprise 2.0. Tags: advanced systems, alberta, brassmedia, corporate computer, enterprise 2.0, new media, red deer, social networks, social web, strategic online marketing, Web 2.0.
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