Ads placed in podcasts are seven times more effective than television in creating responsive action from audiences according to a report from Podtrac and TNS. The same study identified that podcast ads have three times the recall of online video. Very impressive! The ad format types used in podcasts are typically: embedded 15 second and […]
Read more "Ads in podcasts more effective than television"Leo Laporte has been in broadcasting for years. Decades actually. He was early to embrace podcasting and now operates the TWiT network of shows which he calls Netcasts. Leo is an inspiration to many podcasters, audio or video based and continues to investigate new ways of using the web to bring news, information and entertainment […]
Read more "Television studio in your basement – TWiT TV"YouTube is unveiling a new service – News Near You – featuring news related videos from your local area. Cool. Although not a sole source provider for local news and certainly not a competitor for a good local TV station it may help to keep us updated on local news and events. The catch is […]
Read more "Local news near you – from YouTube"BRASScast Episode 29 – Podcasting and Web 2.0 news bits click arrow to listen online click here to download MP3 file >>> [download original file] Links Music courtesy PRO-Media from http://www.music.podshow.com The year of shift to Enterprise 2.0 -May 15th, 2009 – Dion Hinchcliffe, ZDnet A sample of podcast directories that publish podcasts: Canadian Podcast […]
Read more "BRASScast Episode 29 – Podcasting and Web 2.0 news bits"BNN posted a blurb that CTV sold 3 TV stations to Shaw Cable for $3.00 and I almost spilled my morning coffee as I read what at first thought was an error. When it came up a second time I rushed to my computer to Google it. And there it was – Shaw to buy […]
Read more "CTV sells 3 TV stations to Shaw Cable for $3.00 – Ultimate fire sale"
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