Breaking news! Big surprise! (sorry about the sarcasm! – well, not really!) According to this report from eMarketer, print advertising is down and digital platforms (read: internet) are growing! There are many notable quotes from the article but here are my favourites: For example, Barclays Capital predicted in its “Internet Data Book July 2009” that […]
Read more "Digital advertising up – print ads down:eMarketer report"Ads placed in podcasts are seven times more effective than television in creating responsive action from audiences according to a report from Podtrac and TNS. The same study identified that podcast ads have three times the recall of online video. Very impressive! The ad format types used in podcasts are typically: embedded 15 second and […]
Read more "Ads in podcasts more effective than television"The internet turns forty years old in September 2009. Happy Birthday Internet! Thanks to the folks who gave birth to the internet those many years ago… From Wikipedia . . . History of the Internet …research efforts included those of the laboratories of Donald Davies (NPL), Paul Baran (RANDLeonard Kleinrock at MIT and at UCLA. […]
Read more "Happy 40th birthday to the Internet"Leo Laporte has been in broadcasting for years. Decades actually. He was early to embrace podcasting and now operates the TWiT network of shows which he calls Netcasts. Leo is an inspiration to many podcasters, audio or video based and continues to investigate new ways of using the web to bring news, information and entertainment […]
Read more "Television studio in your basement – TWiT TV"On Saturday August 1, 2009 at approximately 6:00pm MST the Big Valley Jamboree, a country music festival in Camrose Alberta, was struck by tragedy when high winds caused the main stage to collapse. One person was killed and up to fifteen were injured. A fierce wind storm passed through Alberta moving from the north-west and […]
Read more "#BVJ – using Twitter to watch local news unfold"
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