Cyber Monday & Blogs and Podcasts

Today is Cyber Monday when an estimated $700Million will be spent on products purchased from on-line retailers. What does this have to do with blogs and podcasts? For the web world in general this means that more and more people are engaging in the internet shopping experience. These same people (called eye-balls in web parlance) […]

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Podcasting and Guerrilla Marketing

Jay Conrad Levinson’s book Guerrilla Marketing  describes podcasting this way: “One of the most promissing new guerilla marketing weapons is Internet radio, consisting of podcasting and nanocasting.” “…this form of radio is a very low cost way to reach a global audience, build credibility, build brand awareness, find new customers and market your products and […]

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Employer & Workplace Video Resumes

Here’s more from Workopolis on video resumes…”Do I need a video resume?” Mark Swartz from Workopolis doesn’t think so at this point in time. At the end of this article there was mention of an employer  ‘workplace video’ or photos targeted for potential candidates. With a shallow labour pool and the fierce competition for workers […]

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Conversational Marketing

con·ver·sa·tion[kon-ver-sey-shuhn] –noun 1. informal interchange of thoughts, information, etc., by spoken words; oral communication between persons; talk; colloquy. mar·ket·ing [mahr-ki-ting] – noun 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, […]

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