BRASScast Episode 26 – Part 2 – LIVE Presentation ‘Podcasting for Business’

This is Part 2 of the Business Link Brown Bag Presentation we gave on PODcasting for Business from October 2, 2008. In this episode we look into the nuts and bolts of podcasting for the do it yourself folks out there.

Thanks to all of the folks from the Business Link – Sonja, Heidi and all of the folks who attended – in Edmonton and at the remote video conference sites. There seemed to be a lot of interest in Podcasting for business and that’s a good thing.

Here’s Part 2 of the audio

click arrow to listen online

click here to download MP3 file >>> [download original file]
What I saw from the podium

The video version – PowerPoint slides – will be available soon. Now onto the show notes.

Show Notes (reference to things talked about during the presentation)

The BusinessLink – Alberta’s business information service.




Jay Conrad Levinson talks up Podcasting in Guerrilla Marketing.

Olympus Digital Voice recorder WS-300M – direct USB connection and windows media file format.

Podsafe music and IODA Promonet free music for podcasters thru Creative Commons licensing.

Software for recording podcasts: Garage Band for the MAC and Audacity for the PC.

The Levelator software which will optimize your recordings from Garage Band or Audacity.

The Long Tail by Chris Anderson – why digital distribution works for broad and niche content.

Microphones: Sony f-v420 and Plantronics DSP-400.

Podcast directories: Apple iTunes, Canada Podcast Directory, (free hosting – but they reserve the right to insert ads into your podcast), Podcast Pickle, Podcast Directory, Podango (free hosting – but they insert ads in your podcast).

Podcasting Resources: Podcast Academy, Podcasting News, Podcast 411, Podcasting Tools, TalkShoe,

Metrics: CRTC 2007 report, eMarketer, Pew Internet Research, ComScore, BRASSmedia WhitePaper Podcast Audience Demographics

Podcasting communities: Podcasting in Alberta (facebook), podCALGARY, Calgary Social & New Media Meetup

Some of the folks we met at the October 2 presentation:

Andreas Tesfaye …. from CKLB Radio in Yellowknife NWT

Graeme Burns …. the Communications Concierge – here’s a link to his podcast

Dave Daniels …. RockSolid Music

Folks we met at the May 2008 presentation who are podcasting:

Greg Gazin, the Gadget Guy has ToastCaster for the ToastMasters organization.

Sylvia Schneider, Pondside Digital Media Inc, has Canada Equine …On-Line (click on Podcasts in the left side-bar)

Talk to you later . . .


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