Here is an example of a podcast which contributed to increased sales. Forrester’s Groundswell award winner for B2C Talking was Lion Brand Yarn Blog and Podcast / Converseon. According to Forrester: …Lion Brand Yarn created a biweekly podcast that generated 15,000 to 20,00 downloads… …Those who visited the company’s social media were 41% more likely […]Read more "Podcasting in action – Groundswell Awards and Lion Brand Yarn"
In previous posts we have talked about net neutrality and how it affects our freedom on the internet. What does net neutrality mean to you if you use the internet to advertise, market or otherwise promote your business? A quote from the Canadian site “Save Our Net” . . . What is net neutrality? …Put […]Read more "Net neutrality and your business"
Trade shows and conferences are exciting to attend. Lots of people to talk to. So many things to look at. New ideas to grasp and evaluate. If you host a conference or promote a show are you using new media to attract attendees, market the event and enhance the experience of those that do attend? […]Read more "New media and live events: before, during and after the show"
Net neutrality not only gives you freedom of speech but also freedom to hear. Or read…or watch…or share points of view…or innovate. For a good explanation on what net neutrality is, check out these sites: Save Our Net (Canadian) Save the Internet (US). Net neutrality is also a hot topic in Europe and Asia. Not […]Read more "Net neutrality: freedom of speech and freedom to hear"
Social media can play an important role during a flu epidemic by providing information on symptoms, treatment, avoidance and status of community infection. Educators are also turning to social media and social networking tools as a method of delivering course materials and lectures at times when students are absent from class during flu epidemics. With […]Read more "New media a teaching tool during flu epidemic"
Yesterday it occurred to me that podcasting is going on five years of age. Back in 2005 or so folks like Adam Curry and Ron Bloom promoted early forms of podcasting with Podshow Inc, now known as Mevio. In the hyper accelerated time-line of the web, five years is a really long time. During the […]Read more "Podcasting for education – it’s not too late"
In case you live in a cave and don’t watch TV in any form – over the air, cable, satellite – there is a big battle going on between Canadian network broadcasters and the cable companies. In a nutshell, the broadcasters want the CRTC to force the cable co’s to pay them for the programming […]Read more "Battling it out on Twitter – networks vs. cable companies"