Socialprise is a new term coined by InsideView an enterprise software developer  – in their words:

InsideView is a pioneer in on-demand business search and intelligence applications. We were founded in 2005 to take advantage of the convergence of social media and enterprise applications – what we call “socialprise” – and bring the insights gained from subscription-based and user-generated sources to the enterprise.”

The key to this new term is “the convergence of social media and enterprise applications“. The word Socialprise has the potential to grow beyond InsideView’s definition. We hope that it sparks a new way of thinking in the enterprise . Maybe this single word will enable business leaders and executives to take the next step to combining the traditional world of enterprise application data  and the new world of collaborative information sharing and access across the workplace communities. Imaging being able to access corporate data in a Facebook type front end application with related contexts and people? A ‘mashup’ of corp data and relevant links.

I think we’ll start using this term instead of Enterprise 2.0 – it seems more relevant. It’s one of those things that make you want to say, “I wish I’d thought of that!”.



3 thoughts on “Socialprise

  1. Dean,

    Your post is timely, as the term “socialprise” just celebrated its three month birthday on June 18th. (Not counting a roughly three month gestation between December ’07 and our March ’08 launch of SalesView.) I hope you’re right and that the term socialprise grows well beyond InsideView’s initial definition. And in many ways, it already has. Within the first few weeks of introducing the team, I saw the term “socialprise” being used all over the place to describe everything from enterprise applications to social platforms to organizational behavior to a variation on Enterprise 2.0.

    On your final point about socialprise potentially replacing the more widely known and well defined term Enterprise 2.0, I have to admit that was never my intention. For me “socialprise” means a mash-up of data from both OUTSIDE and INSIDE of the organization – i.e. the convergence of social media (outside) and enterprise applications (inside). Meanwhile, the most widely accepted definitions of Enterprise 2.0 are really focused on the use of traditionally consumer-based Web 2.0 tools within the organization. In other words, Enterprise 2.0 describes the use of tools like wikis, blogs, social tagging, crowd sourcing, and social networking INSIDE an organization. So the resulting data set is still siloed within the organization rather than being part of the overall cloud.

    So a concrete example might be social networking tools being implemented behind the firewall to enable social interaction between employees of a given organization. That would be Enterprise 2.0. Now let’s say we have a solution that allows you to integrate social networking functionality from the cloud (like Facebook, LinkedIn, Xing, etc.) directly within an existing enterprise application like Outlook or LotusNotes. It is a mash-up of the data (i.e. contacts, profiles, etc) and the user experience from both INSIDE and OUTSIDE of the organization. That would be socialprise.

    But hey, that’s just my definition.

    I look forward to your thoughts.

  2. Dean, your post from June 20th got me thinking (and writing). I put together a post outlining our original definition of “socialprise”, the different uses we’ve come across to date, and the extremely viral nature of the term.

    Back to the viral adoption/infection rate — it is tremendous and keeps accelerating. As measured by Google search… 0 hits on March 18th, 22,500 hits on July 10th, 53,000 hits on July 15th!

    So regarding your original thought that the “socialprise” term would grow beyond our definition? I’d say it has… in a very big way!

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