Ads placed in podcasts are seven times more effective than television in creating responsive action from audiences according to a report from Podtrac and TNS. The same study identified that podcast ads have three times the recall of online video. Very impressive! The ad format types used in podcasts are typically: embedded 15 second and […]
Read more "Ads in podcasts more effective than television"The internet turns forty years old in September 2009. Happy Birthday Internet! Thanks to the folks who gave birth to the internet those many years ago… From Wikipedia . . . History of the Internet …research efforts included those of the laboratories of Donald Davies (NPL), Paul Baran (RANDLeonard Kleinrock at MIT and at UCLA. […]
Read more "Happy 40th birthday to the Internet"Leo Laporte has been in broadcasting for years. Decades actually. He was early to embrace podcasting and now operates the TWiT network of shows which he calls Netcasts. Leo is an inspiration to many podcasters, audio or video based and continues to investigate new ways of using the web to bring news, information and entertainment […]
Read more "Television studio in your basement – TWiT TV"Thanks to Puget Sound Radio for the following item from “Today in Broadcast History – August 23” … “In 1962, the first live TV program was relayed between the U.S. and Europe through the U.S. Telstar satellite.” The original from the Tornados And the best known version from the Ventures It seems like just yesterday! […]
Read more "Telstar launched on August 23 1962 – Just for fun"The latest Gartner Media Industry Hype-cycle report has been released and although the details are available for a fee, the table of contents reveals the trends which Gartner feels are on their way up, out and peaking. On the rise: Socialcasting, Media Discovery and Recommendation Engines, Rich-Media Search Technologies, Social Media Marketing Platforms and Over-the-Top […]
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