Highlights from Gartner media industry hype-cycle

The latest Gartner Media Industry Hype-cycle report has been released and although the details are available for a fee, the table of contents reveals the trends which Gartner feels are on their way up, out and peaking.

On the rise:

Socialcasting, Media Discovery and Recommendation Engines, Rich-Media Search Technologies, Social Media Marketing Platforms and Over-the-Top Set-Top Boxes.

At the peak:

Internet TV, Portable Flash Media for Content Distribution, Videoblogging, Social Media, E-Book Readers, Online Video Publishing Platform Providers, Web 2.0 Distribution, Digital Warehousing for Publishers and Microblogging.

Sliding into the trough:

Mobile Advertising, Network DVR, Online Video, Blu-ray, Mobile Ticketing, Consumer-Generated Media, Intellectual Property Rights and Royalties Management Software, IPTV, Legitimate P2P, Mobile TV Broadcasting, Mobile Search, Consumer Content Creation Tools, Game Consoles as Media Hubs
and Consumer Digital Rights Management.

BTW: According to Gartner, Twitter is heading into the ‘trough of disillusionment’. Not surprising since what goes up must come down but it certainly won’t kill Twitter since previous trends always show signs of leveling off.

Here’s the 2009 Gartner hype-cycle trend line for Emerging Technologies. Note that Internet TV is reaching the peak of inflated expectations and Web 2.0 along wth Corporate Blogging are coming up the ‘slope of enlightenment’ and getting closer to mainstream adoption.




Nova Media

Strategic Online Marketing



Advanced Systems

Corporate Computer and Network Specialists


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