According to many sources, web based video is hot and getting hotter. But that doesn’t mean that all videos will be successful in making an impression and grab the viewers attention. While watching a web video this morning it occurred to me that some videos are a waste of time and have very little impact. […]
Read more "How to make web video work"BRASScast Episode 32 – Interview with Danielle Klooster about the Local First campaign click arrow to listen online click here to download MP3 file >>> [download original file] Our Sponsors Our Links Local First Red Deer Chamber of Commerce Music courtesy PRO-Media from http://www.music.podshow.com _________________________________________________ Talk with you later . . . Dean
Read more "BRASScast Episode 32 – Interview with Danielle Klooster about the Local First campaign"Breaking news! Big surprise! (sorry about the sarcasm! – well, not really!) According to this report from eMarketer, print advertising is down and digital platforms (read: internet) are growing! There are many notable quotes from the article but here are my favourites: For example, Barclays Capital predicted in its “Internet Data Book July 2009” that […]
Read more "Digital advertising up – print ads down:eMarketer report"(BTW: the following rant in no way reflects the point-of-view of our sponsors!) If broadcast networks and cable providers are so concerned about the current sad state of local TV, then why have they done so much to kill it over the past decade? There is a battle between the networks and the cable companies […]
Read more "Local TV a pawn in the battle between networks and cable"Ads placed in podcasts are seven times more effective than television in creating responsive action from audiences according to a report from Podtrac and TNS. The same study identified that podcast ads have three times the recall of online video. Very impressive! The ad format types used in podcasts are typically: embedded 15 second and […]
Read more "Ads in podcasts more effective than television"Leo Laporte has been in broadcasting for years. Decades actually. He was early to embrace podcasting and now operates the TWiT network of shows which he calls Netcasts. Leo is an inspiration to many podcasters, audio or video based and continues to investigate new ways of using the web to bring news, information and entertainment […]
Read more "Television studio in your basement – TWiT TV"Thanks to Puget Sound Radio for the following item from “Today in Broadcast History – August 23” … “In 1962, the first live TV program was relayed between the U.S. and Europe through the U.S. Telstar satellite.” The original from the Tornados And the best known version from the Ventures It seems like just yesterday! […]
Read more "Telstar launched on August 23 1962 – Just for fun"