Imagine my surprise when I heard that a Calgary, Alberta marketing company – Comrade – was the featured guest on Marketing Voices an online marketing news podcast out of the US. Surprised in a good way of course. Comrade’s Managing Partner and CEO Thelton McMillian discussed with Jennifer Jones, a study they conducted for Marketing Voices. The […]
Read more "Social media program review – from Alberta"I don’t know why but I have an uncontrollable urge to follow this campaign along with thousands of others. I’m an abstainer so it’s not for the beer. Maybe it’s because the Kokanee Ranger is a Canadian pop icon along with Joe – I Am Canadian! Here’s a page on Facebook – Save the Kokanee Ranger! Swag, save the […]
Read more "More Save the Ranger"Here’s a company who have it figured out . . . Kokanee Beer (from Canada) are running a campaign that ties TV with Web 2.0. Here’s the web site Ranger – Live or Die. I’ll let you check it out for yourself – no spoilers here! Kokanee brewery is a company which has used a […]
Read more "Kokanee Ranger – a great campaign"Are you working with an assigned marketing budget? You would still like to give podcasting and blogging a try but might not be able to find ‘new’ money to fund the venture? Why not reallocate some of the funds earmarked for your more traditional media marketing and advertising into podcasting and blogging? Podcasting is a new media […]
Read more "Marketing budgets"According to ComScore, Younger News Consumers Less Likely to Read Print Newspapers. This applies to ‘news’ content but if they aren’t reading the paper, they aren’t seeing your advertising. The quote I liked is this one: “Non-newspaper readers are a particularly important segment to reach because they are heavier than average news consumers – they just […]
Read more "Younger News Consumers Less Likely to Read Print Newspapers"
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