If you’re a small company thinking about adopting a social media campaign but dismiss it (or your executive dismiss it) as being something for just the big multinationals . . . think about it this way: social media adoption has nothing to do with the ‘advertiser’ and everything to do with the ‘marketplace’. Your customers […]
Read more "Audience drives social media programs"A page from Customer Service 101 is that an unhappy customer will most typically just take their business somewhere else and not tell you about their bad experience. They now have web communities as an outlet for their opinions. Ranging from Facebook groups to full blown websites “yourcompanysucks.com” many people are making use of social networks to […]
Read more "Talking back: the new consumer"Disclaimer: To start with I, we, me, BRASSmedia does not endorse the companies or services shown in this series. This is not advertising – just random snapshots shown as examples. The company logos etc shown in this series are copyrighted and trademarks and my use of them is under an assumed ‘fair use’ e.g. educational […]
Read more "Web addresses in outdoor signs – a mini-project"According to numbers released in April by Podtrac, a leading network of podcasts and TNS, a global market research company, podcasts and online video show ads are three times more effective than traditional online ads. Wait – there’s more! Compared with industry benchmarks of 21% for streaming video and 10% for television, unaided ad awareness […]
Read more "Podcast advertising works"I just came across this company which is based in Edmonton – Codebaby. Codebaby is a ‘virtual agent’ – an avatar (cartoon?) character which interacts with humans. The virtual agents have various names – Cloe, Vicki, Page Turner and others. What makes this a Web 2.0 technology is it’s use in customer service and staff […]
Read more "Virtual Customer Service Reps"
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