Here is an example of a podcast which contributed to increased sales. Forrester’s Groundswell award winner for B2C Talking was Lion Brand Yarn Blog and Podcast / Converseon. According to Forrester: …Lion Brand Yarn created a biweekly podcast that generated 15,000 to 20,00 downloads… …Those who visited the company’s social media were 41% more likely […]Read more "Podcasting in action – Groundswell Awards and Lion Brand Yarn"
Yesterday it occurred to me that podcasting is going on five years of age. Back in 2005 or so folks like Adam Curry and Ron Bloom promoted early forms of podcasting with Podshow Inc, now known as Mevio. In the hyper accelerated time-line of the web, five years is a really long time. During the […]Read more "Podcasting for education – it’s not too late"
Ads placed in podcasts are seven times more effective than television in creating responsive action from audiences according to a report from Podtrac and TNS. The same study identified that podcast ads have three times the recall of online video. Very impressive! The ad format types used in podcasts are typically: embedded 15 second and […]Read more "Ads in podcasts more effective than television"
A recent report from eMarketer forecasts extreme audience growth for podcasts. eMarketer projects that US podcast audience growth will continue at least through 2013 when there will be 37.6 million people who download podcasts monthly, more than double the 2008 figure of 17.4 million. As a percentage of Internet users, podcast downloaders are expected to […]Read more "Podcasting into the mainstream: extreme audience growth expected"
There are lots of podcasts out there and we went looking for new ones to listen to just the other day. Here are some of the ones we’re subscribing to via iTunes. For the podcasts without an iTunes Store address we use Google Reader. Banff Lake Louise Tourism – Short, 2 to 3 minutes per […]Read more "Podcasts we’re listening to"
What is a podcast? An audio or video file downloaded from the internet which you can listen to or watch on your computer or a portable player. That’s a simple technical explanation but it’s like explaining chocolate as: “… A food or flavoring made from the seeds of the cacao or chocolate tree. Chocolate is […]Read more "What is a podcast?"
Every once in awhile I like to search for new podcasts to listen to . . . I still have my favourites but it’s important to check out what new stuff is out there in case I might be missing something. Here’s what we are listening to now: Favourites (long-time & regular listening): No Agenda […]Read more "Podcasts we’re listening to"