Jay Conrad Levinson’s book Guerrilla Marketing describes podcasting this way: “One of the most promissing new guerilla marketing weapons is Internet radio, consisting of podcasting and nanocasting.” “…this form of radio is a very low cost way to reach a global audience, build credibility, build brand awareness, find new customers and market your products and […]
Read more "Podcasting and Guerrilla Marketing"Here’s more from Workopolis on video resumes…”Do I need a video resume?” Mark Swartz from Workopolis doesn’t think so at this point in time. At the end of this article there was mention of an employer ‘workplace video’ or photos targeted for potential candidates. With a shallow labour pool and the fierce competition for workers […]
Read more "Employer & Workplace Video Resumes"It’s civic election time here in central Alberta and the Red Deer Public Library is hosting a web site and blog site for the candidates. You can find it here at http://www.electionforum.ca/. There is some blogging going on – mostly Q&A and some videos but the most interesting element is the controversy over anonymous comments […]
Read more "Anonymous Comments"Are you familiar with the Field of Dreams syndrome – ‘build it and they will come’? In their early stages, many technology initiatives have this as their mantra. Professional and serious IT managers question this approach and usually do their best to get things on the right track through such things as cost benefit analysis. […]
Read more "Ignore It and It Will Go Away(?)"Here’s some good news for folks in the academic world who are interested in podcasting events such as lectures but stop when they see the complexity of the capture and the costs of deployment to multilple locations. Chris Dawson and his company BoxPopuli have announced a suite of products – hardware and software and web […]
Read more "Podcast In A Box"
BRASSmedia Canada 