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BRASSmedia Canada

Audio, Video, Live-Event Media Production

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Author: Dean Owen

Poll – How do you receive your TV programs?

Do you still use rabbit-ears to pick-up over-the-air (OTA) signals to watch your favorite TV programs? We aren’t being snoopy, just curious. BTW: This poll is a plug-in from PollDaddy – click here to go to their site for more information.

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Broadband booming in Canada – according to eMarketer

The following info from eMarketer has Canada in seventh spot for internet penetration worldwide. Good news eh! This actually puts us ahead of the UK which we talked about in yesterdays post. What lead us to this article was a Tweet from eMarketer …. We ask…”Why SHOULD Hulu be looking to Canada?”. Don’t we have […]

Read more "Broadband booming in Canada – according to eMarketer"

Internet ads overtake TV in the UK

Does this article in the Guardian from the U.K., indicate what we can expect in the near future for Canada? Internet advertising spending has surpassed TV advertising – 23.5% vs 21.9% of total ad dollars spent. The numbers in the article for web video advertising were astonishing – it grew by 300% year on year. […]

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Digital advertising up – print ads down:eMarketer report

Breaking news! Big surprise! (sorry about the sarcasm! – well, not really!) According to this report from eMarketer, print advertising is down and digital platforms (read: internet) are growing! There are many notable quotes from the article but here are my favourites: For example, Barclays Capital predicted in its “Internet Data Book July 2009” that […]

Read more "Digital advertising up – print ads down:eMarketer report"

Local TV a pawn in the battle between networks and cable

(BTW: the following rant in no way reflects the point-of-view of our sponsors!) If broadcast networks and cable providers are so concerned about the current sad state of local TV, then why have they done so much to kill it over the past decade? There is a battle between the networks and the cable companies […]

Read more "Local TV a pawn in the battle between networks and cable"

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