BRASS Cast Episode 5 – Sample Business Podcasts Part 2
Part two of a three part series of business podcast samples.
In this episode we hear how the “Craft Barn’s Crafters Corner” podcast uses the following elements in marketing their hobby craft brick-and-mortar and e-commerce supply outlet:
- knowledge experts…helpful information about a specific craft related topic;
- cross promotion…promotes their e-commerce website store and podcasts through traditional media;
- multiple media in podcast…audio, video and PDFcasts;
- frequent publishing…short episodes but published twice a week;
- call to action…directs and encourages listeners to access their online cataloge.
In the next episode we hear how a specialty travel business leverages their community of customers to promote their travel packages.