BRASS Cast Episode 4 – Sample Business Podcasts

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Part one of a three part series of business podcast samples.

In this episode we hear how ‘Chips Bits n Bytes’ podcast uses the following elements in marketing their computer services company:

• marketing, PR and news releases…telling listeners about new services from the company and their contribution to local non-profit events;
• knowledge experts…new product reviews and tech tips;
• customer and listener enagement…tech tips as answers to listener questions;
• calls to action…invitations to visit specific web pages.

These are all key steps in driving existing business and new prospects to ‘Chip’s’ website and showroom.

In the next episode we hear how a hobby craft business informs their customers with short and specific product information.

Dean Owen