MySpace is going into the video production and distribution business. For the whole story – click here to go to Yahoo News or here at CNET for another story. Not surprising given that media mogul Rupert Murdoch owns the company that owns MySpace. What we find of interest – and you should too – are some […]
Read more "MySpace going into video business"Imagine my surprise when I heard that a Calgary, Alberta marketing company – Comrade – was the featured guest on Marketing Voices an online marketing news podcast out of the US. Surprised in a good way of course. Comrade’s Managing Partner and CEO Thelton McMillian discussed with Jennifer Jones, a study they conducted for Marketing Voices. The […]
Read more "Social media program review – from Alberta"Here’s a company who have it figured out . . . Kokanee Beer (from Canada) are running a campaign that ties TV with Web 2.0. Here’s the web site Ranger – Live or Die. I’ll let you check it out for yourself – no spoilers here! Kokanee brewery is a company which has used a […]
Read more "Kokanee Ranger – a great campaign"A few months ago we talked about Staples/Business Depot use of web 2.0 with their offering of Staplesville – an online game like recruiting tool. It’s alive now . . . http://www.staplesville.com Thanks to Lesley at Staples home office for letting us know about the go live and the following screen shots. They have a […]
Read more "Staplesville – it’s alive!"A marketing colleague told me about a new buzzword in the marketing world – assassin marketing. Targeting marketing materials and strategies for narrow niche audiences. Similar to a sniper sighting in a single target. This is a finer tuned version of the old shotgun versus rifle approach. Web 2.0 and the long tail approach to digital […]
Read more "Assassin marketing – ultimate niche targeting"
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