The Canadian Federal election is on Tuesday October 14, 2008 and the US Presidential election still has a few weeks to go so you won’t get much in the way of comments on upcoming use of social media in the campaigns in this post. Instead I want to comment on what has been going on regarding […]
Read more "Social media, broadcast media and election campaigns"If you’re a small company thinking about adopting a social media campaign but dismiss it (or your executive dismiss it) as being something for just the big multinationals . . . think about it this way: social media adoption has nothing to do with the ‘advertiser’ and everything to do with the ‘marketplace’. Your customers […]
Read more "Audience drives social media programs"Disclaimer: To start with I, we, me, BRASSmedia does not endorse the companies or services shown in this series. This is not advertising – just random snapshots shown as examples. The company logos etc shown in this series are copyrighted and trademarks and my use of them is under an assumed ‘fair use’ e.g. educational […]
Read more "Web addresses in outdoor signs – a mini-project"BRASScast Episode 19 – albertaJOBcast In this episode we introduce you to albertaJOBcast and how employer profiles and job ads published as audio and video podcasts on social networking sites such as Facebook, YouTube and iTunes can help a company recruit staff from the Gen X and Gen Y (18-35 year olds) demographic. You might […]
Read more "BRASScast Episode 19 – albertaJOBcast"Imagine my surprise when I heard that a Calgary, Alberta marketing company – Comrade – was the featured guest on Marketing Voices an online marketing news podcast out of the US. Surprised in a good way of course. Comrade’s Managing Partner and CEO Thelton McMillian discussed with Jennifer Jones, a study they conducted for Marketing Voices. The […]
Read more "Social media program review – from Alberta"
BRASSmedia Canada 