A small business owner mentioned to me that they didn’t think their target market were big on using the web for shopping or research into products or services. They felt that the older demographic that they market to didn’t use the web that much. The “older” group they referred to were the boomers aged 45 […]Read more "You might not use the web but they do – know your market"
BRASScast Episode 32 – Interview with Danielle Klooster about the Local First campaign click arrow to listen online click here to download MP3 file >>> [download original file] Our Sponsors Our Links Local First Red Deer Chamber of Commerce Music courtesy PRO-Media from http://www.music.podshow.com _________________________________________________ Talk with you later . . . DeanRead more "BRASScast Episode 32 – Interview with Danielle Klooster about the Local First campaign"
The following is a video for our client “A Better World – Canada” . . . You can find more of their videos on their YouTube Channel – A Better World Canada. Dean _Sponsors_________________________________________ Nova Media Strategic Online Marketing _________________________________________________ Advanced Systems Corporate Computer and Network SpecialistsRead more "Video for A Better World – Water Struggles"
Breaking news! Big surprise! (sorry about the sarcasm! – well, not really!) According to this report from eMarketer, print advertising is down and digital platforms (read: internet) are growing! There are many notable quotes from the article but here are my favourites: For example, Barclays Capital predicted in its “Internet Data Book July 2009” that […]Read more "Digital advertising up – print ads down:eMarketer report"
(BTW: the following rant in no way reflects the point-of-view of our sponsors!) If broadcast networks and cable providers are so concerned about the current sad state of local TV, then why have they done so much to kill it over the past decade? There is a battle between the networks and the cable companies […]Read more "Local TV a pawn in the battle between networks and cable"
Milton Bradley-Hasbro’s Monopoly is a great game but for some large (or even small) businesses it’s a way of life. Competition is good. It’s good for the consumer to have many choices and options – unless it is just the same content with a different wrapper. It’s good for business since it encourages innovation and […]Read more "Competition is part of our capitalist system – so are monopolies"
YouTube is unveiling a new service – News Near You – featuring news related videos from your local area. Cool. Although not a sole source provider for local news and certainly not a competitor for a good local TV station it may help to keep us updated on local news and events. The catch is […]Read more "Local news near you – from YouTube"