internet radio

I (and lots of others) don’t listen to radio anymore (update)

It’s everywhere…what is? The numbers documenting the declining ‘free air’ radio audience in favour on Internet/web radio. Some latest numbers from Edison Media Research  show the percentage of audience listening to web radio has grown from 12% to 20% in just one year! And yet there are new ‘free air’ radio stations starting up all around […]

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Podcasting and Guerrilla Marketing

Jay Conrad Levinson’s book Guerrilla Marketing  describes podcasting this way: “One of the most promissing new guerilla marketing weapons is Internet radio, consisting of podcasting and nanocasting.” “…this form of radio is a very low cost way to reach a global audience, build credibility, build brand awareness, find new customers and market your products and […]

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