BRASScast Episode 32 – Interview with Danielle Klooster about the Local First campaign click arrow to listen online click here to download MP3 file >>> [download original file] Our Sponsors Our Links Local First Red Deer Chamber of Commerce Music courtesy PRO-Media from http://www.music.podshow.com _________________________________________________ Talk with you later . . . DeanRead more "BRASScast Episode 32 – Interview with Danielle Klooster about the Local First campaign"
Ads placed in podcasts are seven times more effective than television in creating responsive action from audiences according to a report from Podtrac and TNS. The same study identified that podcast ads have three times the recall of online video. Very impressive! The ad format types used in podcasts are typically: embedded 15 second and […]Read more "Ads in podcasts more effective than television"
Our local TV station, CHCA-TV will go off the air on August 31, 2009. They were part of the Canwest Global E! network. Canwest claims they did everything they could to save the five stations across Canada which were targeted. Only three made the cut but ours and CHEK in Victoria, BC didn’t. Whose fault […]Read more "Local TV station fades to black – a victim of our times"
According to a report from Borrel Associates, 20% of the advertising dollars spent on social networks such as Facebook and Myspace, comes from local businesses. Although not a huge number it does say a lot about the reach that these sites can have for a small business with limited ad budgets. We don’t have numbers […]Read more "Local advertising on social networks grows"
Twitter is the new web based messaging service that’s taking the world by storm. What exactly is it, how do you use it and why should you care? Here’s some FGAs (frequently given answers) to some FAQs (frequently asked questions). According to Twitter.com they are “…a service for friends, family, and co–workers to communicate and stay […]Read more "Twitter – what the fuss is all about"