A small business owner mentioned to me that they didn’t think their target market were big on using the web for shopping or research into products or services. They felt that the older demographic that they market to didn’t use the web that much. The “older” group they referred to were the boomers aged 45 […]Read more "You might not use the web but they do – know your market"
Here is our latest video for A Better World Canada . . . Dean _Thanks to Our Sponsors_________________________________________ Nova Media Strategic Online Marketing _________________________________________________ Advanced Systems Corporate Computer and Network SpecialistsRead more "New video for A Better World Canada"
Twitter.com is okay but there are times when managing all those comin’s and goin’s can be overwhelming. We use Tweetdeck on the PC and it works well in letting us follow others, update our tweets and keep up with search tags. Social media links . . . Facebook and Myspace updates are viewable in […]Read more "Twitter clients – we use Tweetdeck"
Yesterday Jian Ghomeshi, host of the CBC radio show ‘Q’ interviewed Leonard Kleinrock one of the fathers of the internet. The first words from the mouth of the internet baby were uttered forty years ago and Dr. Kleinrock is still involved with what he calls a “teenager still struggling to find its way”. Dr. Kleinrock […]Read more "Inventor of the internet – CBC’s Q interviews Leonard Kleinrock"
Ads placed in podcasts are seven times more effective than television in creating responsive action from audiences according to a report from Podtrac and TNS. The same study identified that podcast ads have three times the recall of online video. Very impressive! The ad format types used in podcasts are typically: embedded 15 second and […]Read more "Ads in podcasts more effective than television"