The Canadian Federal election is on Tuesday October 14, 2008 and the US Presidential election still has a few weeks to go so you won’t get much in the way of comments on upcoming use of social media in the campaigns in this post. Instead I want to comment on what has been going on regarding […]
Read more "Social media, broadcast media and election campaigns"We are presenting at an upcoming Business Link Brown Bag seminar – Podcasting for Business Thursday, October 2 Podcasts, also known as portable Internet radio, allow people to listen to Internet content where and when they wish. Small and medium-sized enterprises (SMEs) can use podcasts to market their products and services into the new web. […]
Read more "Business Link PODcasting for Business Presentation"Thanks to Tech-Crunch for posting this link to Gartner’s recent ‘Hype Cycle for Emerging Technologies – 2008’. Click here for a link to their podcast on hype cycles. Keep in mind that just as Gartner states, these technologies move through the hype cycle at different speeds. Some never make it through the entire cycle […]
Read more "Commenting on the ‘Hype Cycle’"If you’re a small company thinking about adopting a social media campaign but dismiss it (or your executive dismiss it) as being something for just the big multinationals . . . think about it this way: social media adoption has nothing to do with the ‘advertiser’ and everything to do with the ‘marketplace’. Your customers […]
Read more "Audience drives social media programs"Someone recently told me that they saw a news item about a local organization podcasting. I checked it out and they weren’t. Instead they were streaming video from their web site. Big difference! Needless to say I was a little disappointed. Since words like social networking, Web 2.0 and podcasting are so new it’s to be expected […]
Read more "A podcast by any other name . . ."
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