Big news this . . . “First-year student Chris Avenir is fighting charges of academic misconduct for helping run an online chemistry study group via Facebook last term, where 146 classmates swapped tips on homework questions that counted for 10 per cent of their mark.”Why? this “…virtual study group has been slammed as cheating by […]
Read more "Student could be expelled for Facebook use – huh?"Social media will change your business. This is a long article (9 pages) in Business Week, but it’s worth the read. In summary: (quoted from the article), “Ideas circulate as fast as scandal. ….While you may be putting it off, you can bet that your competitors are exploring ways to harvest new ideas from […]
Read more "Social networking for B2B and B2C"Global TV Edmonton has a Facebook page –www.facebook.com/pages/Global-Edmonton/7078490926. They are also VODcasting (video podcasting). Since they are affiliated with a national TV network it only makes sense that they are in the Web 2.0 space – but it’s great to see a local TV station involved just the same. Edmonton is about two hours to […]
Read more "Local TV station on Facebook"A marketing colleague told me about a new buzzword in the marketing world – assassin marketing. Targeting marketing materials and strategies for narrow niche audiences. Similar to a sniper sighting in a single target. This is a finer tuned version of the old shotgun versus rifle approach. Web 2.0 and the long tail approach to digital […]
Read more "Assassin marketing – ultimate niche targeting"This isn’t brand new news (at least in the blogging world) but it is worth taking a real good look at for consideration in your marketing plan. eMarketer, a great resource for all things related to marketing on-line, published a report back at the beginning of February 2008 on the number of podcast listeners out in the […]
Read more "New numbers on podcast listeners"
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