We have talked about the pros and cons of private social networks through the use of white label network systems such as Ning. That’s the how but what about the what? If your business is left-handed widgets should you create a social network that features your company? Or one that features the product? Where’s the […]
Read more "Private social networks – what should your theme be?"Social media will change your business. This is a long article (9 pages) in Business Week, but it’s worth the read. In summary: (quoted from the article), “Ideas circulate as fast as scandal. ….While you may be putting it off, you can bet that your competitors are exploring ways to harvest new ideas from […]
Read more "Social networking for B2B and B2C"A marketing colleague told me about a new buzzword in the marketing world – assassin marketing. Targeting marketing materials and strategies for narrow niche audiences. Similar to a sniper sighting in a single target. This is a finer tuned version of the old shotgun versus rifle approach. Web 2.0 and the long tail approach to digital […]
Read more "Assassin marketing – ultimate niche targeting"This isn’t brand new news (at least in the blogging world) but it is worth taking a real good look at for consideration in your marketing plan. eMarketer, a great resource for all things related to marketing on-line, published a report back at the beginning of February 2008 on the number of podcast listeners out in the […]
Read more "New numbers on podcast listeners"Traditional web based job sites may need to start rethinking their social networking strategies. Job seekers and hiring companies now have some options available to them which make the web based relationship richer and more fulfilling. Here are a few new ones: VisualCV … in their words: “A better resume, online. Include video, pictures and […]
Read more "Social Media for job seekers & employers"
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