Here’s a company who have it figured out . . . Kokanee Beer (from Canada) are running a campaign that ties TV with Web 2.0. Here’s the web site Ranger – Live or Die. I’ll let you check it out for yourself – no spoilers here! Kokanee brewery is a company which has used a […]
Read more "Kokanee Ranger – a great campaign"Big news this . . . “First-year student Chris Avenir is fighting charges of academic misconduct for helping run an online chemistry study group via Facebook last term, where 146 classmates swapped tips on homework questions that counted for 10 per cent of their mark.”Why? this “…virtual study group has been slammed as cheating by […]
Read more "Student could be expelled for Facebook use – huh?"Traditional web based job sites may need to start rethinking their social networking strategies. Job seekers and hiring companies now have some options available to them which make the web based relationship richer and more fulfilling. Here are a few new ones: VisualCV … in their words: “A better resume, online. Include video, pictures and […]
Read more "Social Media for job seekers & employers"Two screeners are folks who watch a television screen and a computer screen at the same time. Typically a sports fan activity – watching the game and following up with stats on players for instance – this can also apply to other audience segments. While watching movies, I will often go to the Internet Movie […]
Read more "Two-screeners – TV as a social networking activity"Albert Maruggi’s Marketing Edge podcast is on my iTunes subscription feed and I listen to him regularly. I had to share this one because the folks at Best Buy speak well on the topic of their ‘Blue Shirt Nation’. Enjoy! Dean Owen
Read more "Internal corporate social networking – Best Buy"
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