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BRASSmedia Canada

Audio, Video, Live-Event Media Production

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enterprise 2.0

Local TV station fades to black – a victim of our times

Our local TV station, CHCA-TV will go off the air on August 31, 2009. They were part of the Canwest Global E! network. Canwest claims they did everything they could to save the five stations across Canada which were targeted. Only three made the cut but ours and CHEK in Victoria, BC didn’t. Whose fault […]

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Local advertising on social networks grows

According to a report from Borrel Associates, 20% of the advertising dollars spent on social networks such as Facebook and Myspace, comes from local businesses. Although not a huge number it does say a lot about the reach that these sites can have for a small business with limited ad budgets. We don’t have numbers […]

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How some companies let employees participate in social web

Jeremiah Owyang posted the following models on how companies let employees participate in the social web. This  doesn’t mean accessing social media or networking on corporate computers for personal reasons but how they are allowed to represent the company using social web tools. Which one does your company use? The Five Ways Companies Let Employees […]

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Net Neutrality – good or bad? or bad and really bad?

The Federal Liberal party seem to support net neutrality. Net what? Most people including those who use the web on a daily basis don’t know what  net neutrality is and what the implications are from both sides of this great debate.What the heck is net neutrality anyway? This is a common definition of net neutrality: […]

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Employer demands you give them your social network info

What is your company’s policy on collecting job applicant personal information as part of a background check? If you are an HR professional, how do you make use of the new web to determine the suitability of job candidates? Is the following an invasion of personal privacy or an acceptable component of the recruitment, screening […]

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